Beauty
SOL DE JANEIRO/ BRAZILIAN BEAUTYCARE LINE
Branding, web, print, packaging.
Created brand voice for fun, flirty, empowering beYOUtiful beautycare brand
that captures the spirit of Brazil.
BRAZILIAN BEAUTY SECRETS / BLOG
L’OREAL/SUBLIME BRONZE
Print and outdoor for self-tanner. L’oreal/McCann Erickson
Introduced the newest, bestest ways to bronze.
L’OREAL/WOMEN OF WORTH
Television treatments for a suggested altruistic evolution of Because I’m Worth It. L’oreal/McCann Erickson
Several colleagues hung anthem script in their office and posted it online.
MAYBELLINE / PRIMED TO PERFECTION
Talking about lip smoothers as a lip primer proved highly successful in this highly successful product line.
Instant Anti-Age Collection print ad. Maybelline/Gotham Advertsing