Pharm Fresh
ZOSTAVAX / VACCINATE!
Integrated print and web campaign for Zostavax, the shingles vaccine. Merck/DDB Advertising
Positioned the shingles vaccine as an important part of a health regime for anyone over 50 who ever had chickenpox.
OSTEOPOROSIS / RISKY BUSINESS
Integrated print and web campaign for International Osteoporosis Disease Awareness. Merck/DDB Advertising
A seed needed to be planted for women to think about getting tested for the disease that doesn’t show but can make everyday business become risky business.
DIABETES PILL / AS IF
Print and Banner Campaign for Unbranded Januvia Awareness Campaign Merck/DDB Advertising
It’s hard enough to manage T2D. (Type 2 Diabetes). The last thing patients need is a medication that’s going to make it even harder. Created visually arresting layouts to tell patients the surprising truth about the side effects of some common diabetes medicines, like SUV’s, which run directly counter to what they’re working so hard to manage.
OSTEOPOROSIS / FRAGILE
Integrated print, poster and web campaign for International Osteoporosis Disease Awareness. Merck/DDB Advertising
Broken branches provided the perfect metaphor to convey the dangers of untreated osteoporosis. Placing them in beautiful bodies helped debunk the myths that the disease shows on the outside, and only occurs in women of advanced years.
WHAT IF
Gardisil HPV Awareness/Merck/DDB Advertising
Gardisil wanted to reach young women in their doctor’s office to think about “What if” they got HPV, and to help them begin a conversation with their doctor about preventative options.
To reduce intimidation, we offered texting for “questions to ask” before meeting with doctor—on all in-office communications.
in-office tactics:
poster
mirror cling in bathroom
wall clock
gameboard poster
table-top gameboard
OSTEOPOROSIS / GOOD BONES?
Integrated print and web campaign for International Osteoporosis Disease Awareness Merck/DDB Advertising
Today’s post menopausal woman probably doesn’t look like her grandmother. She’s up on tending to her outside, but needed to be reminded to learn about what you can’t see on the inside. A classic fashion magazine layout with beautiful age appropriate woman juxtaposed with serious messaging proved to have the right amount of stopping power.
ZOSTAVAX / THE SHINGLES VACCINE THAT CAN
Integrated print and web campaign for Zostavax, the shingles vaccine. Merck/DDB Advertising
Empowering baby boomers to stay progressive and on top of the latest medical advancement to help prevent the symptom of shingles. Peter Max style imagery conveys the start of a new day in life over 60 while giving campaign its distinct visual glue.