Branding
QUOVO FINANCE
videos / iconography / website and identity for Quovo Finance / Clementine Branding
Quovo began as an online financial website that allowed members to view financial data on a deeper level, then share and compare. Created a branded language of icons to represent tools though out the site and introduced them in web videos. The Q of Quovo opened the forum to allow all voices into one conversation, communicating that the “we is greater than the I”, as well as transforming into a light bulb, an IQ, magnifying glass and telescope.
The tagline: “We the Investors” captured the taking back the power sentiment of investors in the 2009 financial climate, as well as the democratic transparency and share and share alike capabilities of the site.
QUOVO PHASE 2
New website articulated Quovo’s new focus: “Reimagining the world’s most elite portfolio tools in one simple, intelligent platform, allowing every investor access to professional-grade portfolio insights.” Membership activity is synced in real time.
GENERAL ELECTRIC / SIMPLER WAY
Online employee compliance video for General Electric / Todd Street Productions.
Created a language of icons, brand tone and scripts that are serving as a template for all of their current employee communications. This one drives employees to the web to learn and sign off on their new compliance guide, while reinforcing the company's values.
HABITAT FOR HUMANITY AND HOME DEPOT
Co-branding of Habitat for Humanity and Home Depot/Social Capital Partnerships.
CHASE DENTAL SLEEPCARE
name / logo / branding / and website Chase Dental Sleepcare/Clementine Branding
Branding for a dental practice specializing in dental devices and treatments for sleep apnea and other sleep disorders. Coined the term Dental Sleepcare.
Site achieved rocketship SEO momentum with a proprietary sleep glossary created to convey the practice's holistic approach to dental solutions for sleep disorders. Single, local Long Island practice has grown into a national franchise.