Fashion
SIMPLY VERA BY VERA WANG FOR KOHL'S
Print /exhibition campaign to introduce the Simply Vera lifestyle line to Kohl's / McCann
Presenting clothing and home decor as an art form. Sometimes a picture really is worth a thousand words.
KOHL’S / SWAY
The most successful and sexiest fall television campaign In Kohl’s history. Took Kohl’s advertising in a different direction with a new film style, a new director, and a whole new brand tone. Charge was to help ailing sales, by taking Kohl’s from a basic family staples brand to an affordable fashion brand that was all about style. Mission accomplished as Kohl's stock shot up 26% and USA Today put Kohl's in the top 20 newsmaker brands on the rise—alongside Apple's i pod, Oprah, and Google.
Fall is about how good you feel getting back into clothes, and the Sway track with swaying breezes, swaying hips, sheets, geese and fashion magic was worth presenting twice to sell in. Kohl's/McCann Erickson
KOHL’S / TRANSFORMATION NATION
The second most successful fall television and print campaign for the franchise, only to be beat by Sway, a year later. The poignant 80's ballad “In a Big Country,” helped infuse the anthem of life's events with a poetic fashion feel. (Bummed though that we could't use the original cover.) Kohl's/McCann Erickson
SALESHOUND.com / SAMPLE SALE LOVE
Print and interactive for the first online sample sale website. Celebrating the brown paper bag and gritty hangtag hunt of suddenly-accesible treasures.
Tagline: Daily listings of local sales. Saleshound.com/Stein Rogan
Incidentally, Saleshound has since been bought by Shoplocal, owned by Gannet, owned by Bain Capital. It's all so six degrees of Mitt Romney.