Finance
SMITH BARNEY / NO SHORTCUTS
Print and interactive ad for Smith Barney investment strategies. McCann Erickson
Wanted to convey refreshingly on-brand realistic advice during the recent financial downturn—reminding us “There are no shortcuts.”
QUOVO FINANCE
Quovo allows members to view financial data on a deeper level, then share and compare. Created iconography; a branded language of icons which represented tools though out the site and web videos.
The Q of Quovo opened the forum to allow all voices into one conversation, conveying that the “we is greater than the I,” as well as transforming into a light bulb, an IQ, magnifying glass and telescope.
The tagline: “We the Investors” captured the taking back the power sentiment of today’s financial climate, as well as the democratic transparency and share and share alike capabilities of the site. Quovo Finance/Clementine Branding