Government
UNITED STATES POSTAL SERVICE / GOING GLOBAL?
Direct response and digital ads introducing USPS global to the business world. Ads targeted companies faced with challenges in shipping goods to China as well as the publishing and software industries shipping to Europe and South America.
Prior to this, if you wanted a package delivered through tricky international customs, you went to DSL or got hooked up with someone's "guy.' We had to be smart, savvy and show that USPS could play in the sandbox of international shipping intrigue.
Campaign was uber successful and scored the highest response rate for a business ad in USPS history, at the time. USPS/Young and Rubicam Advertising
UNITED STATES POSTAL SERVICE / GLOBAL RELIEF
A less serious take on the subject. Client wasn’t as amused, and chose the former. USPS/Young and Rubicam Advertising