Non Profit
ASPCA
Wrote call-to-action concept line and strategy. Originally penned “Come to My Rescue,” with a campaign from the animals’ pov, but alas, that’s show business. ASPCA/with Social Capital Partnerships
OUTNUMBER HUNGER
General Mills wanted to donate to Feed America in a big way. Outnumber Hunger came to me on plane. To my delight, Gloria Steinem sat next to me, and said she liked it too. So did the General Mills focus groups. Every time a barcode on a specially marked cereal box is entered online, a donation is made. Umbrella theme covers everything from small barcodes to big rock concerts by the country likes of Rascal Flatts and Florida-Georgia Line. Now into it’s third year and significantly successful in providing much-needed meals to local families. It’s all about the numbers. Feed America/with Social Capital Partnerships
Grass roots logo designed in-house by General Mills.
BUILD
Wrote Habitat’s “Build Homes. Build Hope” tagline and branded cause marketing partnership between Home Depot and Habitat for Humanity / with Social Capital Partnerships.
Home Depot and Habitat were natural partners in rolling up sleeves, taking hammer in hand and making things better. The in-store logo lock-up concept in builder’s blueprint is anything but locked up. With its interactive fill-in-the blank metric, it’s designed to engage, asking customers to build a better __?___. Interactive “build stations” appear in-store and in pop-up shops. “Build”boards stream homes built vs.homes lost statistics over Garth Brooks’ Habitat benefit concerts.
SOUTHAMPTON FRESH AIR HOME / SFAH
Pro bono rebranding of the oldest summer camp for physically challenged kids in the country.
Updated the name, logo and language. Kids + Camp = Joy celebrates the no-brainer aspect of how great it is just to be a kid and have some magical weeks of summer fun that stay for a lifetime.
For the descriptor line, the word disabilities didn’t seem to belong in their vocabulary. The amazing team at SFAH agreed, so we created the word “Able-ing” because that’s what they do. SFAH/Clementine Branding
ACT WITH LOVE
Dr. Susan Love was a pioneer in women’s breast cancer awareness, detection and prevention and the Susan Love Research Foundation is continuing her legacy. Using her synonymous with her spirit surname was a natural. As was making the disease history. SLRF / with Social Capital Partnerships
NATIONAL CENTER FOR MISSING AND EXPLOITED CHILDREN
Tagline/Logo Refresh/ Ad/ and Sell sheet for this important organization that provides prevention education, a national tipline, state-of-the art tracking, and solid hope. NCMEC/with Social Capital Partnerships
Wanted tagline to be: “Put us out of business.”
PARTNERSHIPS FOR PARKS
Pro Bono poster and “It’s Life in the Big City” tagline for New York City Parks.
USGBC/U.S. GREEN BUILDING COUNCIL OF NEW YORK
Greenbuild International Exposition And Conference Hand-Outs USGB /Clementine Branding